PPP2 - STUDIO BRIEF 1 - The Kingfisher Band Night Posters

Over the summer after finishing uni for the end of the year i work in pub near where i live in Saddleworth called the Kingfisher, over christmas/new year they are running a large amount of events, bands and new food menus. As i do graphic design they have asked me to design/create the posters for this events, this is for replacement for the usual cheaply design adverts created on Microsoft word. The aim for the advert is to communicate to their target market the offers/event they have on at christmas, the poster need to appeal to children as well as their parents as the events will be mostly based around families due to the pub being a 2 for 1, family style, children friendly atmosphere. The design of the posters need to fit with the style of their branding, current menus, and style for over the season.

disadvantages
-might not get paid
-client doesn't understand graphic design as a 'real' job
-client has very specific idea of what they want created
-little artistic freedom

advantages
-might get paid
-experience of working with a real life client
-experince of having to work for a real brief
-get get pay rise
-create posters for portfolio work
-get name out there?
-can keep the professional print for my portfolio after use

current branding 
pub name- kingfisher
brand-marstons

facebook page

Menu

past years new years advert

current advertising style -







current menu -

Overall due to the lack of budget for a designer for the branch their promotional work is very basic, follows no rule or has any concept behind it therefore creates terrible posters that will basically inform on a obvious level but will not encourage any future custom. The aim for this brief is to make the specialised offer or events for the pub representative of the rest of the branding and promotional work whilst also appeal to their target market. The adverts will need to follow the professional style of the menu ect created but be fore the smaller events, constant contact with the christmas director of the pub will allow feedback and ideas for the projects.

posters wanted -
new years
festival menu
festival band lists
breakfast with santa
night before christmas

Overall as this for a company i already work for over the holidays, i have very personal relationship with the boss and the manager, i have agreed to produce the poster as i feel its chance to do some outside uni work that could be maybe be included in my portfolio. Also, the manager might be/will annoyed if i don't complete the task, but i will as to be paid/reinversed for the time spend doing the work.