Evaluation

Over this year in PPP the most vital development I made a designer was at my work placement. This was as it gave me a realistic view of artworking, defining what I don’t want to do in the future. The placement was overall good, but some days I spend 9 hours cutting out images or moving text which I hated. This defined me as a creative, as well as an advertiser. Over the next few week/months, I aim to get an advertising placement due to the amount I learn about professional working environments at Little. I feel now it’s vital to do placement before starting a job, as it gives a view of the job as well as showed me what I’m missing as a designer.

In PPP for the last few years I’ve experimented with a range of different personal branding and styles, this year I’ve tried to perfect this to currently representing me. I’m very aware this will change in the future, as I change, but currently, this fits my design style and my personal aims. The branding was inspired by a range of personalised sharpies I created. These outcomes were vastly more popular with my peer, tutor and professional than expected due to the accuracy of the design. I’m aware these had a massive impact on my success of getting offered 2 work placement, as when I got my placement it was mention. These then inspired my other branding, to fit with the colour in the idea. The final branding is engaging yet also reflects me and my practice. The tone maybe be slightly more playful than some designer branding, this is as personally I am aiming to be more playful and creative.

My branding covers a range of channels I felt suitable for myself. I didn't include a CV as currently, I feel my promo pack and ideas reflect my skills better than my previous experience. I aim to appeal to clients or studios via my style, standing out due to creativity so felt the promo pack and portfolio showed this in the most appropriate manner.

Over the year I’ve developed my client communication skills over my design skills. This was present in my Extend Practise, as I tried to focus on Live Brief as these are more accurate to future briefs I will be set. The year was a massive learning curve, that enough design is important.

PPP 3 - Fine Art Logo, Final Evaluation

This brief had a range of weakness and issues, but overall these were then learnt from in my other brief and informed major issues in my practice that I can work on to fix. This was due to the communication issues with the client. The brief was for a logo design originally, which I won and then a set of posters/social content were also needed. This is a was thought to be about 3/4 weeks work, a week for each aspect. In the end, the brief took over 4 months to work out the final poster design. This was not constant work for 4 months but was draining and hard to get feedback, often thought to be finished only to then be changed again. The client was Jenny Beard, a fine art representative, and I was under the impression that it was her choice on the poster design. It turns out that the whole course of over 70 students with greatly different style had to decide on one poster together.

This is borderline was impossible, as some of the students also took out personal issues with Jenny on the brief, and regretted concepts due to trying to make her life harder. They also refused often to give constructive feedback, but just complain. There were polls set up on estudio and feedback boxes made, idea but no one reacted to these. The course also supplied the fee, these means they wanted more control over the design as they were paying for it themselves, which causes more complaints. Due to all these issues, 5 set of poster design was created, before the final idea selected. This has informed my practice as now when set a brief, the client will be defined more, a set of design stages organized before more payment is needed, and also how many people will have to approve the design will be decided. I really happy with the 4th set of design for the brief, so was Jenny and others and feel these would have been a better final outcome.  Next, with a client, I will be more forceful when setting the final designs.

Another aspect of my practice this defined was the need for in-person meetings. During the 5th stages I was very annoyed with the brief and the client, due to this a meeting was organised with Jenny in person for the first time, rather than over facebook. This meeting was a turning point in the brief, as it allowed me to understand the issue with the course more. To realise the issue Jenny was facing to, and how we had to resolve this. It also was easier to define the set changes and explain these in person, in general, gave more clear insight into the brief. This should be done more with future briefs.

This briefs strength focused on the amount of development of my practice. I’ve learnt largely for the issues and this informed Olivia Marshalls and Meanwood farm brief, as I made sure the meeting focused on being in person and setting a list of outcomes at the start. I also do really like the 4th opinion I created and will use this in my portfolio as this is a big brief and client. This brief also allowed me to connect more with a different course at uni, creating connections with future artists I might work with. The design pushed me outside of my comfort zone, as it had to concentrate on visual design rather than conceptual advertising I prefer, but this showed I do like this and can do this style of design.

PPP3 - Final Brand Pack Pictures

PPP3 - Mock ups

Mock ups 

One of the main things i was told when i visited This Creative in Manchester was to make sure that my mock ups use the correct surroundings. To make sure that when i produce outcome in placement for the client that they are realistic, so the client can be how they will work best. For my live projects this year i've tried to make sure that this is done, as i've applied this to my outcomes.

This give a more professional feel to my work, whilst also make sure they client can be a realistic view of the outcome making it easier for them to understand the outcome. 

for peter and paul -

 for meanwood farm-

Petting Zoo Brief, Collab, Final Evaluation

This brief was one of my personal favourite, this is due to the strength of the collaboration. At the start of the brief, we defined what each of us would go along with a list of outcomea, (due to fine art issue). These were delegated based on specialist areas and this worked really well to enhance the final design. We both worked on the different areas and didn’t need to redo or change anything, as it was done to a successful level. This meant that we managed to create more outcomes in the shorter time. A full rebrand was completed, but this was relatively easy compared to the workload, done as it was split in half. In past collaboration, I've had to pester, or do work the other partner was supposed to do to fit deadline but Nanami and I worked well together so this was not needed.  Playing to our different strength was successful, in future, we could work together again and defined what I need to look for in collaborations. Another aspect learnt for Fine art was to meet in person, this was a defining aspect of the effective nature of the brief as we explained our idea better and communicated more productively.
 
I feel the visual of the outcome are the main strengths, the outcome is fit for the different audience whilst fulling the set issue. Visiting the client area also allowed for the issues to be pinpointed in more elaborated ways, this showed the map didn’t work and also the lack of consistent style, which were fixed by the final outcome. In general, the outcome covers all the needed area and fixes all the issue we encountered and set in the brief. The work was equally set, meaning we both had a large input to the final outcome.

The only weakness of the brief was the with the printing of the final sticker, and the financial issue with the production of stamps. We did want to make stamps children could interact with on the map, but could not support this idea without funding from the client. There were issues with the final print of the sticker, even booked in advance of the deadline the sticker could not be printed correctly due to the illness of the technician. Again if this was funded they could have been professionally printed.

The time planning of this brief was morphe slightly to work around both partner other deadlines but each partner was understanding of this and the final outcome was produced on time.

Adobe Illustrator was used for the design of the outcomes, this software gave large design control. Both collaborators had access and knowledge of the software, meaning we could work on one document keeping the style and guidelines consistent applied over the media. A shared google drive was created at the start of the brief, this was heavily used so both partners had access to full high-quality files alongside the other work.

The final outcomes connect all the client current inconsistent branding as well as fix their outdated and no longer fit for purpose design style. All the assets where re-designed, and the two set of poster sell the client to young adults/teenagers by creating a new, more modern design whilst the family poster allows the brand to still appeal to the current audience of children and families. The social media was added to all their assets to promote this advertising channel, as well as the sites updated for their audience and to match. The outcome covers the set media, advertising and branding, including the website design, social media and print advertising. A total rebrand was completed, that balances the audience ages via informed research. The brand's aims, tones and style are also reflected via the rustic nature of the design.

PPP3 - building a website for a live client, WIX

Building a website for a live client, WIX

For Mean-wood Farm a collaboration i'm designing the website, to do this as it need to be able to work live i've decided to use a website building site. Allowing them to use the website without having to hire a developer. I've never used this site before, and only need to design a home page.

THIS ALSO MEANS THEY CAN SEE HOW TO WEBSITE WILL WORK/INTERACT WITH IT

 
-NEEDS TO BE CHILD FRIENDLY,
-USE COLOUR SCHEME AND HOUSE STYLE
-USE LOGO AND TYPE

using the colour scheme -

ALLOW CORRECT COLOUR

ALLOWS CORRECT TYPEFACE TO IMPROVE CONSIENCE

EASY TO USE THIS SITE TO SHOW CLIENT HOW WEBSITE WOULD WORK/BE INTERACTIVE WITHOUT A DEVELOPER. USE TO SHOW DESIGN IDEAS, JUST AS EXAMPLE

Work placement position at OTB.

MEETING ORGAINSIED FOR THE 16TH

P&P LUA Art Work - FINAL EVALUATION

For this brief I got to work on one of my specialist areas, it was a typographical based project. I really like this aspect of the brief, as I got to experiment with more functional, purposeful type work and newer more modern style. I also got to make a connection with a design studio, due to the brief being set by Peter and Paul. This was useful as I got to experience what it’s like working with a professional design studio, and also because if they liked my work or remember me it could lead to future opportunities. Another positive of this brief was that it’s a piece that will be used in the LUA new building, displaying my work to a range of creatives as well as being around for a long time and being able to see my work actually used/made. This will also be a good portfolio piece, as shows my ability to work with a studio and also my type skills.
 
The major issue with this brief is the difference in my personal design preferences and the clients. The overall outcome is not the style I would have picked or want to be used but they are happy with this outcome. This is just due to personal style differences, but I managed to create a piece the client was finally happy with due to mass feedback and informed development. At the start of the brief I developed idea too much and places too much time into a style before asking for feedback, this was an issue as the designs focused on the digital type and the client wanted hand drawn. This massive effective the time planning as I had to redo the brief from the start, but this time I learnt from the past issue and sent over sketches before developing the idea. This is also something I should learn from in the future, design clients can work with sketches as they can visualise the ideas but this is not the same for non-creative clients they need to see outcome/digital version. There was a wide range of changes made by the client, I feel this would have been reduced if the feedback was done in person. A few stages where added as the changes were not communicated or understood fully.

As mentioned time planning for this brief was drawn out, this was due to the changed the client wanted and the total redesign. I expected one of the first designs to be picked, maybe with a few changes but this was not done therefore added an extra week for the new work. The work was completed for the deadline with another set of changes, but again more changes were sent back the day of the deadline at 5 o’clock which meant it had to be extended.  The feedback from the client in this brief took quite a lot of time, this all dragged out the brief as I was waiting days for feedback.

The final design was created by hand then drawn over using illustrator, this is due to the brief specifications so the client could edit the design is needed. Also, this media was used so the final outcome was a vector, keeping it high quality at any size and also easily resizable without pixelation.

The quote ‘Freedom of Speaking Art through Heart’ was not very visible in the final outcome, which personally seems unfunctional. The client specified this is a chance to ‘really let yourself go’ in the brief which implied they were looking for abstract creative pieces outcome does work for this, but not legibility which was also mentioned.  The set sizing and specifications were kept to throughout the brief.

PPP3 -Self branding, Design Board

Design Boards

For extended practise the aim is to make sure all the design boards fit with my self branding. To do this they will follow the similar typeface/layout/styles.

In the brief for liv branding it was vital aspect that the bottom of the pages included different colour schemes so she could use the same layout but have a defined style of her different elements, CV, letter, invoices. Each had a defined colour to stop they getting confused/mixed up.

As for extended practise there will be mass of design boards to differentiate they, this style can be applied. Setting a colour for each brief will make sure they do not get mixed up or confused.

My branding uses a pastel colour scheme, i have 10 extended practise briefs so each will included a different pastel, with my PPP using the original pink.

COLOUR SCHEME

MAKE IT EASIER FOR ME AND THE MARKER TO TELL THE BRIEFS APART

colour scheme-

PPP- Pink

FARM- orange

P+P - yellow

FINE ART- GREEN

MIGHTY- blue

PCOKETLESS- pink

BUBBLE- pastel yellow

LIV - grey

ART FUND - netural

PPP3 -Self branding, Send off box Research

Send off box Research 

need a box to send off items to professionals, needS to fit a
-A5 prints (showing current work)
-A5 colour in the zine
-4 sharpies
-business cards
-stickers
-postcards

-NEED TO BE BIGGER THAN A5

-NEED TO BE CHEAP

-NEED TO BE HERE FOR DEADLINE/PRINT SLOT

 -too expensive 

-too expensive for one item, need more 

PERFECT, CORRECT SIZE, HERE INTIME AND CHEAP

As the boxes have come they need some branding applied to the cover, this can be done via stickers. As to apply this I've produced some logo stickers which can be added.

what shape logo??

FEEDBACK-
SQUARE AS EVERYTHING ELSE IS SQUARE
OR RECTANGLE
NOT CIRCLE

STICKERS -

 There was an issue with the print of the final stickers, a print slot was booked 10 days before the deadline to print but unfortunately, the person that runs the studio was off sick for the slot and not back till after the deadline. Stickers where printed, but not on the matt white stock needed, instead they are see-through. This makes the colours largely paler and less visible. This was an unforeseen issue if there was time for delivery using Awesome merchandise or Moo would have been done. 

PPP3 -Self branding, Screen Printing 2

Screen Printing

This year I've tried to do more screenprinting whilst I have access to the studio and the materials to do it quite cheaply so I can learn professional. Last time the colours I wanted were slightly off as I mixed them in the pots, but I saw another student working out how much of each colour percentage wise it took on paper to get the colour, then adding the medium. Therefore for this brief, I tried to do this, as it vital the outcome matches the colours sent off to print for the other aspects of the campiagn as to stay consistent.

THIS WORKED REALLY WELL, ALLOWED A MORE ACCURATE COLOUR SCHEME, DO THIS MORE IN THE FUTURE


I also messed up a few prints, due to no using tape to aline the pages but the plastic sheet, the too more time and made the prints less similar. USE TAPE TO ALINE PRINTS INFUTURE.

PPP3 -Self branding, Presentation Feedback

 Presentation Feedback, BEFORE FINAL

ASKED NANAMI TO SPELL CHECK THE FINAL THING BEFORE THE PRESENTATION, BECAUSE I CANT SPELL

-change to or/+

add a name - Abbie makes 

ADD MORE FINE ART / ADD MORE COLLABORATIONS

final notes -

PPP3 -Self branding, Exhibition HUE

Exhibition HUE

After working with Liv Marshal on photography as part of EP, she invited me to her exhibition HUE. This showed how the more work I've done for people, the more contacts I've gain which has got me invited the more event/networking.

Out of the collaboration I've managed to get work done for her, but also use her for my photography of my work as to look professional and also got chance to network with photography more as a course with can be really useful any future job roles.

MORE WORKING WITH PEOPLE THE MORE CONNECTION YOU GET

PPP3 -Self branding, Presentation

Presentation 

ELEMENTS NEEDED 
-quote from LWD, millennial pink, ellen lingo 
-self-branding gif
-self-branding, have social, email on every page
-sharpies
-colour in idea
-business cards
-book
-portfolio
-placement
-design manchester
-meeting with this creative, quote from Abbie
-buttercrumble meeting
-A TO BE TESTING, emails vs sharpies and cards

COLLABORATIONS /LIVE BRIEFS
-fine art
-

Liv Photography Branding, Final Evaluation

The main strengths of this brief was the mode of communication and the collaboration gathered. Olivia wanted to help largely with her branding, to ensure the outcome was as she wanted. At first, I thought this might have been an issue but over time this made the design easier, as well as establish that the final outcome fit her. First Olivia sent over a range of researched she’s conducted herself, this was into what outcome she wanted/style/ideas she liked. This allowed us to both starts on the same page. I knew what she wanted and then could derived selected aspects commonly feature in the research which were then applied to this brief to mimic the style she aimed for. Feedback was also a strength, due to an issue with previous briefs feedback was gather whenever a decision was needed. I made my view clear, but she made the ultimate decisions informed by my advice.  Feedback was done is personal also, as this worked better for other briefs we stated at the start we’d work this way and it allowed us to communicate better ours ideas, make decisions together along with making quick changes.  At the start of the brief, a list of outcome was decided, (this was due to failures in other briefs) all these outcomes were created, so fitting her needs effectively.

One of the best aspects of the brief was my idea to colour coordinate the CV, invoice and letters. This was done so Olivia could easily tell them apart whilst keeping to a set design and worked really successfully, I’ve applied this same idea to be design boards for extended practice too due effective nature. The brief was with a photographer, which gave me massive help when photoing my final brief outcome, she did this in return for the branding. This has given me a very useful connection for the future with her, but also due to working so closely with her I also meet a range of her photographer friends who asked me to do other work for them, this could be really useful in the future.

The strength of the final guideline is the colour scheme, layout and typeface. This is as it can be visually compared easily to the research, fitting the clients aim but I also think that the elements work together to create a cohesive design style. The type reflects her geometric interests and work, with the colour scheme reflecting her personality. The outcome will be distributed at the final show, alongside a range of other photographers branding, personally, I feel the colour give the design a stand out aspect. Many of the other photographer’s design seems very minimal, this gives Olivia an extra flourish against these. 

For the design, Illustrator was used giving control over the outcomes and design. Also, this allowed many different variations of the logo to be applied to different colour schemes so we could compare these. This brief was during and after my placement, at the placement, I learnt how to use InDesign better and also the importance of this for client stationary to keep the consistent style. Due to this, Indesign was used to apply the design to the different sizes and media. Google drive was used to share files, this was so both partners could edit the outcomes as well as to ensure all work was kept in high-quality files.

The weakness of the brief was sometimes it was hard to get hold of Olivia, as she was at home or not responding to message for hours when we had arranged meetings. This put most of the pressure of sticking to the time plan with me but this was done, as I persisted with her. Another issue was the final print of the business cards, when compared to my professional quality one they had a more handmade feel, to fix this for the show Olivia is getting them professionally printed. Also at the start, Olivia asked help designing a website, but due to her deadline, financially issues and workload she didn’t have time to do this. To able her to design a website or have a designer made a website in the future I developed brand guidelines she can use. 

The time plane was stuck for most of the time, with a few meeting rearranged due to my placement and her being at home. The overall project planning was done well overall and was completed by her deadline as we did rearrange these effectively within the deadlines.

The final outcome comes together to create a professional branding, advertising and personal style that Olivia is very excited to use now and also when graduates. All the set assets where cover, using in-depth research into her visual style and preferences as inspiration for the design. Olivia’s tone is seen through the range, echoing her practice and personality alike visually yet also covering the professional outcome that will make her very attractive to clients. 

The printed outcomes will be given out, with the addition of professionally printed business cards. The range fully covers all the outcome Olivia asked for and that she will use in her professional practice as well as brand guidelines so she can apply her style easily to any other materials she needs. Both client and designer are very pleased with the outcome, as well as the process taken.

PPP3 - Work Placement, Day 6

what I did:
LUU Poster work
-made shapes to add to posters
-help with the selection of images
-worked with the creatives
-edited the images

what I learned/notes:
-CREATIVE PART IS BETTER
-HAVING A SAY IS GOOD/SPEAK UP
-use your brain, if you think something says it
-have a valid input
-use layer lock to move selected parts only
-use layers to draw over images

FINAL DAY-
Got offered to come back and work full time over summer but this would be unpaid and issue with staying in Leeds, instead choose to stay in touch. GOOD WEEK OVERALL LEARNT ALOT, BUT VERY SCARY TOO. 

ALSO VERY SCARY
APPLIED TO P&P BRIEF
-lock layer to work on type over a background

FINAL PHOTO OF A BRIEF I WORKED ON-

After working on this live brief it was really cool to see the final thing in real life, being used but such a big client I see every day. These are the images I cut out, this is the first BIG live brief I've helped out on and is good to have in my future portfolio.