PPP3 -Self branding, Reflecting Back on past PPP

Reflecting Back on past PPP

Over the last few years for PPP have given a few powerpoints and done some self-branding to explore my interest as a designer in that year. Analysing these will show what now I like, although these might not be relevant anymore to my branding there will be aspects I can include in my new branding.

This year the visual of my branding seem quite obvious via looking at my work, my pins and my overall design style, as there are clear similarities shown, which should be reflected this but the concept is my branding needs more again. I need to show what I like, aims and how this can be shown via a logo, how have I done this in the past?

FIRST YEAR -

 'For this brief needs me to brand myself as i am now, what my goals are now, what i like now and do this in a form of self branding that promotes myself as a designer/artist. Express my creative ideas and processes in a way that will appeal to the target audeince, which is - Professionals/Future Employers Creative (For Collaboration) Clients General Public (Raise Awareness of my Work/Brand) The aim is to brand myself in a way that is unique to me as an individual whilst has links to my interests/future plans. Constantly referencing my specific designers, moral principles, styles and audiences. Individual, Designer, Learner, Creative, main features that need reflecting.'

 'To make sure this branding project represent me a designer as well as my aim, there was a c clear link to what i want to do in the future needed, this link is to show my target market of potential studio i want to work for what my main interest in design are. Overall I have two main sections that i would like to work in, these are typographical based graphics work and advertising. 
To make sure the brand appeals to studios that focus on these things it has to included these in the branding or advertising therefor conducing research into both these subject areas influenced the design/project in an aim to reflect this target market, also this portraits my interests in this field. Along with me as a designer/creative this project had to reflect my personal interest currently along with what make me stand out as an individual, for this research was conducted into my fashion style, typographic preferences, music taste, pattern design, favourite decade, humour, my design process and my over all creative style. These main aspects of my life influenced the project as they highlighter what make me stand out, for example my interest in the 70’s influenced the branding along with typographic style, messy artist style and forgetful design process. To make sure the final outcome reflect my interest i had to first of research myself. Aims from research - 
MANUAL ART 
PRACTICAL LIKE 
MESSY MISTAKES 
DIFFERENT ART STYLES VINTAGE/RETRO WHIST HAVING MODERN TWIST TYPE ADVERTISING APPEAL TO AUDEINCE OF CREATIVE/STUDENTS/GENERAL PUBLIC NO SOLID IDEA YET CREATIVE/DESIGN LESS DIGITAL WORK INTEREST INTO 70S/60S/80S HAND LETTERING GUERILLA'

SUMMARY-
likes type and advertising 
wanted the idea to be ethical/produce low waste (NOT RELEVANT ANYMORE)
liked hand type largely 
like the 70's (NOT RELEVANT ANYMORE)
had to be readable
crossed over channels

SECOND YEAR

SUMMARY-
had no idea what I wanted to do
liked type and advertising 
wanted to show both
wanted to network a lot

OVERALL
Both years share common ideas, that the main interest and visual style are based on hand typography and advertising. This is still a common theme in my work, that my briefs/outcome usually fall under one or both those topics, as it already shown on my website. This should be a focus of expression via the logo, show the serious nature of advertising contrasted with the lighthearted nature of typographical work.

Stop overthinking and being messy is also a feature in both, but this is not something I want to show off anymore. As a 3rd year/near graduate I want to see and finished, and professional so the logo this year need to show this more. 

-NEED TO STILL SHOW ADVERTISING AND TYPE
-NEEDS TO BE MORE PROFESSIONAL
-HAVE MORE IDEA WHO I AM NOW
-COLOUR SCHEME CHANGE 

PPP3 -Self branding, Visual Branding Research

Visual Branding Research 

past branding ideas from quick earlier branding

'-simple

-included the name used on the social sites
-reflect work style
-fun
-readable on a smaller scale
-bold as to stand out
-reflect color uses
-playful
-contrast makes it very readable
-feminine
-will stand out on sites as uses color scheme to contrast their interfaces (blues and blacks)'

IT CAN BE PINK AND IT'S FINE, THIS IS ME

Branding Research-

common themes-
playful
bright
sans serif heavy
simple design yet bright colours make busy
pattern use
bold shapes/forms
use of uppercase lettering
use of contrasting colours
use of boarders



IDEA

 

COLOUR IN BUSINESS CARD IDEA
As giving out pens (due to interest in hand type/idea process as well as to link to being given a coloring book from mike perry) make a branding/business card that is interactive, a pattern that can be colored in via the studio/audience. 
-engaging
-links to pens
-links to color idea
-shows pattern interest
-playful
-original idea
-encourages the use of pens

PPP3 -Self branding, Self Summary

Self Summary 

conceptual research (WHO AM I)-

mind map of me from me- 

mind map of me from others -

my work -
advertising and type mostly
lighthearted/funny
VAST

visual research(WHAT SHOULD IT LOOK LIKE) -

Pinterest-
this site is a collection of my art interests, inspiration, and just general stuff I like therefor can be used to pinpoint my design interests quite easily. There is a range of different common themes in the work collected on this page, mostly typographically based, bright, playful, colorful contrasting pieces.

 These are a theme I should reflect in my branding as it's clearly my interest and a style I like, fitting my a designer.

-decorative type
-bright colors
-bold type
-hand drawn type
-imperfect
-playful
-shape/form heavy
-pattern heavy
-pretty
-funny/ humors
-free forms/circles

FEEDBACK FROM FREINDS/FAMILY/PEOPLE THAT KNOW ME
-talk to much
-say sorry too much
-talk very fast
-worry a lot
-creative
-colourful
-messy
-handmade/cute stuff
-very busy/over powerful design
-likes patterns
-likes contrast
-pastel colours
-curly hair
-different coloured hair
-dark black eyeliner

ask friends :

Art Fund Brief - Final Evaluation

I feel this was completed. It took a while to decide on the appropriate puns, a large amount of research was conducted into artists. Feedback from the audience was vital to see if they recognised them and their names so could understand the pun and therefore making the concept work. Feedback for the target market and focus groups was constantly gathered throughout this brief, this allowed the final outcome to be perfect for the market and fulfil the client's brief effectively. As a student myself, I could also use my personal opinion on this brief, and understand the audience.

The large brand guideline from the were at first very daunting, but after taking a while to study and understand them their presence made the outcome easier. These were stuck to heavily in the brief, showing in my portfolio I can work with clients and enhance their advertising whilst sticking to current styles.

This was a competition brief, sticking to the set deadline was vital for my ideas to be considered. This meant that good time planning was vital, therefore at the time this brief took precedence over other projects and other work had to fit around this. Being a competition brief also meant the brief had to be read many times, to gather a full understanding. Past work was also researched to determine what the client was looking for, defined as ‘ built around very simple concepts, that can be simplified into one sentence.’ This implied the client was looking for a strong yet simple the idea. This research defined that the outcome followed this pattern, and hopefully gives it more chance of winning.

Even though seen overall a benefit at the start of the brief the controlled brand guideline were felt as very restricting This, in the end, gave me chance to work on my copy and advertising skills, which is what I intended to use in the future so was overall a good aspect. The letdown and issue with the brief were the pixelated final poster, but the submission was digital to the client is unaware of these. This is just an issue for submission.

At this point in the year, I did most of my design work on illustrator. This was due to the control and easy to create a range of similar outcomes/development given by art boards, also as I was confidence using this software. This caused issued when printing this outcome, as the image was lost when dropped off at print because the file was not packages, this mean the final printed outcomes are slightly pixelated. The photography student (Olivia Marshal) manages to hide this well in the photos, showing the importance of getting a professional to take photos of my final outcomes. USE A PROFESSIONAL PHOTOGRAPHER FOR ALL FINAL OUTCOMES PHOTOS After completing a work placement, I learnt that layout wise Indesign should be used for any poster work. This would have aided this outcome and removed the pixelation, also ensure the outcomes followed a consistent layout a lot easier. At the time I was unaware of the benefits of the media and thought it was best for book design only if done again would use this software and will for other poster work.


The outcome for this competition is a campaign that plans to drive sales of the Student Art Pass amongst university students in autumn 2018 using humour, a vast understanding of the audience and a link to dating.

There are two key messages are communicated; Student National Art Pass can help you switch off, relax and find inspiration and a whole year of art for just £5 as these aspects are present on all the final outcomes. The focus on dating creates a common connection all university students can relate to, opening the client up to more than just art students. This communicates that Student Art Pass as relevant to all student, not just the obvious art student’s category. The nationwide scale of the Student Art Pass is expressed via the GalleryGetaway hashtag campaign. The campaign is distinctive via the use of humour and common artwork the audience will recognize from studying in school. The design was kept simple to fit with the set brand guidelines but also to contrast the freshers’ week clutter, an outcome will be distributed around this time.

PPP3 -Self branding (part 3)

current self-branding -

HATE THIS BRANDING NOW, CHANGE IT

current website -

LIKE MY WEBSITE BRANDING 

GIF IDEA 
Make a gif to show different types at onces, like a range of styles but hard to show on one page. Make a gif for the opening page of the website, to show type as all briefs do not visually match and trying to put them together looks strange/unprofessional. 


current design boards -

current send off packs-

DONT LIKE THE CARD STYLE/IMPROFESSIONAL


current business cards -
DO NOT HAVE ANY/USE THE CARDS INSTEAD

current portfolio -

LIKE THE HELLO ASPECT OF THIS PAGE, WELCOMING 

current social media -

NEED TO CHANGE PHOTO TO MAKE MORE PROFESSIONAL

ISSUE NOTHING MATCHES NEED TO CHANGE THIS AND GET A HOUSE STYLE
NO CONSISTENCY
UNPROFESSIONAL
OVERALL VERY DIFFERENT

-need to make sure everything matches
-need to define style choices
-need to represent me and my work
-need to see my style of design


WHAT TO KEEP?
-a common use of pink
-porter typeface/sans serif typeface
-like the hello/handtype on portfolio
-pastel colors are a must/very common in work and preference
-sharpie idea

NEED TO REDO
-logo/branding
-social needs update
-card sent with sharpies
-need business card
- need to make website more up to date and engaging on the front page
-need a new slogan

PPP3 - Ladies Wine Design VS Glug

Ladies Wine Design VS Glug

-not everything will go well, but it's ok when it does
-the moment you think 'oh shit' are when you need change

 -think to focus on in the future
-it's ok to be creative, it's a valid idea

-NEED TO STAY UP-TO-DATE AND RELEVANT

-WORLD MOVES FAST, YOU NEED TO KEEP UP

NEXT TALK -

 -ABOUT HAVING CHILDREN AND WORKING
-IT'S REALLY HARD, LIKE REALLY HARD BUT WORTH IT

-TRY TO GET A JOB WITH FLEXIBLE HOURS

-FLEXIBLE WORKING WORKS BEST FOR CLIENT AND YOU

-IT'S POSSIBLE TODO BOTH

Overall this talk was really useful for me, as i'm worried about having children and career, i don't want to have to pick one which many people do. This talk showed it's possible to do this, hard but possible and it's about talking to your boss. If you make sure you have a good job and a career before having children then the reputation will hold you when you have to take time off/leave for a bit.  

NEXT TALK

 -ITS NOT ABOUT LUCK, IT ABOUT WHAT YOU DO AND HOW HARD YOU WORK

 -JOIN CHICK IN ADVERTISING

In this talk to focus was about how to do things and how to make your own luck. it's about working hard and keeping up your goals. Bad things do happen, and it wont always be great but you can build up from rock bottom and it give you a good foundation. THE FUTURE WILL NOT BE SMOOTH BUT IT WILL BE OK IF YOU WOKR HARD.

This presentation had a range of issue with the picture quality and the size, but Olivia played this off well. Unlike at Design Manchester, when the talks when wrong, the speaker made a joke and laughed about it. This made it easier on the audience and A LOT less awkward. IF IT FCKED UP MAKE A JOKE, BE CONFINDENT 

NEXT TALK -

 DO I WANT TO BE A COPY WRITER??
-PINK IS OK
-IT'S OK TO HAVE A GIRLY BRANDING IF IT FITS YOUR IDEAS

-YOU NEED TO LISTEN TO EVERYONE, NOT JUST THOSE THAT AGREE WITH YOU
-ARGUING YOUR POINT PROVES IT A STRONG IDEA
 -FUCK UPS ARE OK, THEY MAKE YOU LEARN

 -JUST MAKE STUFF YOUR HAPPY WITH AND YOU LIKE AS MUCH AS POSSIBLE, IF YOU LIKE IT OTHER WILL

-THINK OF WAYS TO SORT ISSUES

-ITS LIKE DECETECTIVE WORK, THERE IS A GOOD ANSWER AND A PERFECT SOLUTION, LOOK FOR THE SOULTION

-BE ME, NO ONE ELSE, DON'T TRY TO COPY THEIR STYEL OF IDEAS, MINE ARE GOOD ENOUGH

 hope doesn't get you anywhere, you need to do things
IT BETTER TO DO GOOD WORK PEOPEL LIKE AND NOT BE RECONGISED THAN TO WIN AWARD BUT NO ONE SEE OR REMEMBER IT

 it's ok not to know everything
IT GOOD TO LEARN AND GROW

 -next event

PRESENTATION SKILLS LEARN
-use baby pictures
-GIFS are good
-keep the slides simple/1 work/sentence
-make a joke if things fuck up
-make it personal
-talk like normal, do not read for a sheet
-have fun with it 
-girly is fine if it fits my branding