Over the last few years for PPP have given a few powerpoints and done some self-branding to explore my interest as a designer in that year. Analysing these will show what now I like, although these might not be relevant anymore to my branding there will be aspects I can include in my new branding.
This year the visual of my branding seem quite obvious via looking at my work, my pins and my overall design style, as there are clear similarities shown, which should be reflected this but the concept is my branding needs more again. I need to show what I like, aims and how this can be shown via a logo, how have I done this in the past?
FIRST YEAR -
'For this brief needs me to brand myself as i am now, what my goals are now, what i like now and do this in a form of self branding that promotes myself as a designer/artist. Express my creative ideas and processes in a way that will appeal to the target audeince, which is - Professionals/Future Employers Creative (For Collaboration) Clients General Public (Raise Awareness of my Work/Brand) The aim is to brand myself in a way that is unique to me as an individual whilst has links to my interests/future plans. Constantly referencing my specific designers, moral principles, styles and audiences. Individual, Designer, Learner, Creative, main features that need reflecting.'
To make sure the brand appeals to studios that focus on these things it has to included these in the branding or advertising therefor conducing research into both these subject areas influenced the design/project in an aim to reflect this target market, also this portraits my interests in this field. Along with me as a designer/creative this project had to reflect my personal interest currently along with what make me stand out as an individual, for this research was conducted into my fashion style, typographic preferences, music taste, pattern design, favourite decade, humour, my design process and my over all creative style. These main aspects of my life influenced the project as they highlighter what make me stand out, for example my interest in the 70’s influenced the branding along with typographic style, messy artist style and forgetful design process. To make sure the final outcome reflect my interest i had to first of research myself. Aims from research -
MANUAL ART
PRACTICAL LIKE
MESSY MISTAKES
DIFFERENT ART STYLES VINTAGE/RETRO WHIST HAVING MODERN TWIST TYPE ADVERTISING APPEAL TO AUDEINCE OF CREATIVE/STUDENTS/GENERAL PUBLIC NO SOLID IDEA YET CREATIVE/DESIGN LESS DIGITAL WORK INTEREST INTO 70S/60S/80S HAND LETTERING GUERILLA'
SUMMARY-
likes type and advertising
wanted the idea to be ethical/produce low waste (NOT RELEVANT ANYMORE)
liked hand type largely
like the 70's (NOT RELEVANT ANYMORE)
had to be readable
crossed over channels
SECOND YEAR
had no idea what I wanted to do
liked type and advertising
wanted to show both
wanted to network a lot
OVERALL
Both years share common ideas, that the main interest and visual style are based on hand typography and advertising. This is still a common theme in my work, that my briefs/outcome usually fall under one or both those topics, as it already shown on my website. This should be a focus of expression via the logo, show the serious nature of advertising contrasted with the lighthearted nature of typographical work.
Stop overthinking and being messy is also a feature in both, but this is not something I want to show off anymore. As a 3rd year/near graduate I want to see and finished, and professional so the logo this year need to show this more.
-NEED TO STILL SHOW ADVERTISING AND TYPE
-NEEDS TO BE MORE PROFESSIONAL
-HAVE MORE IDEA WHO I AM NOW
-COLOUR SCHEME CHANGE
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