Wednesday, 31 January 2018

PPP - Employability Week/Creative Convos, Robot Food

Robot Food

Eva Warren and Chris Shutterworth, LUA alumni, research -
(email says to prepare a range of questions)

brief - project disrupt 





brief 1 - cheese






brief 2 - laundry 





brief 3 - air freshen




NEED QUESTIONS -
was it useful to step away from commercial briefs?
did it help you personally as well as professional?
did the freedom give more control or allow it to be hard to start?
what brief did you like the most?

how did you get your job after uni?
what steps did you take after you finished?
has LUA helped you?
Did the connection with the uni?

TALK
-do placements at uni
-work for people you want to work for
fieldwood, Manchester
how brands work outside packaging, brand design

simplify and amplify
-the brand workshop, indefinity and define values - stemline core
-shout out of USP
-TOV to identify

PUSH BRANDS ONLINE

identify what is missing
design for the consumer and category
introduce new visuals

-see what everyone is doing
-keep messaging minimal
-design for an audience

martin@robot-food.com
-do internships

google design sprint
tailor your portfolio
start brief as the problem
give reasons for everything
keep engaged
contacts can be useful







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