Today there was a talk set up with Future Rising, due to the weather their train from London was delayed by 4 hours so the talk was 4 hours later than expected but for my this was really worth the wait.
The talk was held mostly by Charlotte and Danny a creative team from Iris, a big advertising agency, as i'm interested is this as a career path this talk was one of the most useful events i've been to this year. AM I ON THE WRONG COURSE?? The more Danny and Charlotte talks about the work they do, the work they've done and their careers the more i'm starting to think that i should have done creative advertising as this is EXACTLY what i want to do.
The focus of the talk was around their work, work they wish they'd done and industry advice. A major subject of the talk was that as creatives we are our own brand, we need to sell our selfs on social sites and as much as we can, Danny and Charlotte got their jobs on this medium therefor this shows how important our professional platforms are to advertise our selves.
YOU ARE A BRAND, BE YOUR SELF, GET SOCIAL, GET TO KNOW THE INTERNET, SOLO ISN'T AN ISSUE
As the talk progressed it was made clear that in this industry it's the idea that sells, its the idea process thats the most important, this fits perfectly with what i love about design the idea part.
Advertising isn't linear, it's different for everyone and everyone career paths to it differ as well, how ever we get into this industry if we're good we'll stay.
DON'T BE AFRIAD TO PUT OUR SELFS OUT THERE
Placements Advice-
go to events
talk to people
keep eye peeled on social media for other events and jobs
go to book crits (???)
don't wait to graduation start now
One of the adverts the talks discussed was the Adidas Neon Snapchat advert, this was a brief they wished they'd done, it was about the same topic as my responsive studio brief 1idea social media advertising and specially snapchat as the 'new' social media platform. It was discussed how to advertise on this site it's very costly for the clients therefor companies are constantly looking for new ways to do this for free which is exactly my brief idea.
After the talk i felt worried about how much this talk inspired me as it made me realise that this is really an area i want to do for my future or explore more but thought the talk there was a range of references i didn't understand due to my graphical background. After the talk i aimed to discuss this with Danny and Charlotte but due to their train issues they couldn't stay long.
I managed to talk to they for a few moment and discuss my idea for responsive, both of them where really supportive and gave me their emails to contact with the work and to show they the progress! I also think since i now have their contact details i will ask around the graphical background concerns and other questions i have about advertising. IT WAS AMAZING A ADVERTISER LIKED MY IDEA.
EMAIL THEM ASAP
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