Menu found in bar in York
A Bar called Evil Eye in York used a very cleve method to sell/display its drink menu, i found this on a visit to York and felt it was an amazingly smart piece of advertising as it directly targets it audience but also increases its sales but making it fun/part of game to drink more at the bar. The drinks menu was a book full of drinking games where selected drinks where the prizes.
Each of the games has drinks as the solution which causes the audience to purchase more drinks when they win, its s funny twist on the normal drinks menu that targets students. Students often play drinking games to get drunk faster (i know this as a student) this bar takes advantage of this by giving them 2 games to play. It uses current trends in drinking games to increase their sales, but this is only successful due to the professional yet informal design of the menu, its colourful colour scheme reflect that of a board game whist seeming positive and happy. The font used is serious but this is contradicted by the use of funny illustrations that relate again back to childhood board games, this constant reflection on the childhood boardgames shows how simple/young the bar is, it wants to reflect back in a way to time a more simple by creating a easy game anyone can play.
EVIL EYE COCKTAIL BAR YORK
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