https://www.youtube.com/watch?v=VFwHs7fEUNs
In 2000 a film was created that has a strong female role where the main character is a creative director, the idea was to reflect how women are portrayed in the advertising industry along with the main story line of a man being able to understand a woman by hearing their thoughts. Even though the main line in this cheesy romantic comedy is terrible with a sleazy man who final flaws for a powerful women who he in tail was sacred off/hated, his main was to use his 'power' of being able to hear her thought today everything before she could and steal her job.
This films strongly highlights how in the advertising and high up in creative business at the time women where started to become more important and how the men reacted to this, they felt de-masculinized by the amen coming in and taking over their jobs. Women had to prove thyself constantly to fight against this oppression, they needed to show they weren't just as good but better to seem equal. Advertising has always been a male driven industry and this film to me highlighted even more how this will effect my future, will i even have a chance to be taken seriously? will i ever even get a job or will i be discriminated against due to my gender? how can i fight this?
i watched this film to get an idea of how women work int he industry and it highlighted t me exactly what kind of job i want, i want to do what the main character does, the ideas part but with less discrimination. It was a useful film to watch as it open my eyes to how the industry work and gave me a goal to aim for even if it did highlight issues i may face in the future. I need to stick to what a believe, know the facts demand attention and make sure my ideas are heard to help me get to this.
LARGE FOCUS ON HER ATTRACTIVE LEVEL
HAS TO BE BETTER TO SEEN AS EQUAL
DISMISSED AT FIRST
SEEN AS A BITCHY WOMEN BECAUSE SHE DEMANDING
HARDER FOR HER
WOMEN ARE A MASSIVE PART OF THE ADVERTISING INDUSTRY THAT ARE IGNORED / NOT LISTENED TO
goal - be a creative director at ad company
related articles i read on the subject, as the film is 15 yard old i did some more research to see if this is still happening.
http://www.adweek.com/news/advertising-branding/candid-conversation-5-women-leaders-advertising-and-media-156576
In this article related to the subject its states that, there is not only physical proof that women are still undermined in the business but stats and figure that agree with this idea. They gathered a group of professional women in the industry and asked them to explain why/ how and what they feel contribute to this, how we can change it and how (if) it will improve in the future.
-3 percent of executive creative directors at ad agencies are female
'there remains a dearth of women running ad agencies, agency holding companies and digital companies'
goal - be the next Sarah Hofstetter
http://www.adweek.com/news/advertising-branding/360is-sarah-hofstetter-reaching-top-and-staying-there-158387
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