Research -
how to create a brand
http://www.creativebloq.com/branding/create-brand-identity-1233282
1. draw up a brand strategy to form a set of values and a proposition upon which represents me
2. create/follow the brief (make sure its current for me, its reflects me, its individual)
3. Understand the personality of the brand
4. research brand i like
5. create something truly unique, positioned away from everyone else
6. logo is sometimes the linchpin that holds a brand identity together and makes it instantly recognisable, brands aren't built on logos alone
7. I know myself better than anyone else
8. By limiting colour palettes, details and typography, a simple identity can become timeless
9. Spot what makes me special
this theory will help me relate to y idea for creating a brand for myself, my aim is to make sure my brand is professional but leo reflects me as a designer, i want something that expresses myself but also will sell be to potential clients/jobs.
AIM FOR THIS BRIEF
NEEDS TO REFLECT PRACTICAL
NEEDS TO REFLECT LIKE MESSY MISTAKES
NEEDS TO REFLECT DIFFERENT ART STYLES
NEEDS TO REFLECT VINTAGE/RETRO WHIST HAVING MODERN TWIST
NEEDS TO REFLECT TYPE
NEEDS TO REFLECT ADVERTISING
NEEDS TO APPEAL TO AUDEINCE OF CREATIVE/STUDENTS/GNERAL PUBLIC
NEEDS TO REFLECT NO IDEA WHAT I WANT TO BE YET
NEEDS TO REFLECT CREATIVE/DESIGN
NEEDS TO REFLECT LES DIGITAL WORK
NEEDS TO REFLECT INTEREST INTO 70S/60S/80S
keep referring back to this for ideas
make sure my final outcome reflect this in a way that makes me stand out as a designer
make it different not just a business card
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