Guerrilla marketing
FEEDBACK FROM CRIT, LOOK INTO THIS AS A WAY OF SELF BRANDING FOR STUDIO BRIEF 2
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.
Guerrilla advertising is a unique style that uses the environment and strong concepts to portray/promote an item, its usually used for charities or to raise awareness for a cause.
Its engage the audeince by making them think and react to the work they see, its causes a emotional response in its audeince that helps its cause.
VISUAL
SMART
3D
INTEACTIVE
ATTAENTION GRABBING
RELATES TO SITUATION
This is the work i want to be doing, this is what i aim to help think of concepts ect for this style of advertising. My strongest section of my work is my ideas, concepts and plans, this is the part i enjoy and want to do in the future and after finding this style of working it has allowed it to tie that into my aim of help charities/saving the world. Its dramatic and sometimes controversial, it causes reactions in people that shock but if this is for a good cause i feel its worth it, sometimes this sort of reflection is needed to help people think and visualize the damage.
THIS IS WHAT I WANT TO DO
aims- become a advertiser and create concepts for this work
LINK THIS TO SELF BRANDING
look at ways i can create this style of advertising for myself
create something different
not just a business card
more in your face
more rememberable
look at styles that i can apply
cheap
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