PPP- STUDIO BRIEF 1- COP Evaluation

Overall the feedback about the final COP poster campaign was very positive, again issues of the design style being slightly too feminine where discusses but this was only felt by a small proportion of the demographic. Most of the audeince laugh or smiled at the posters which shows how the campaign can use sex is a positive way, The use of sex for the product is vital but this feedback shows that the way it;s used is suitable and appropriate as there was no negative feedback about inappropriate content or language. The style overall was seen as very effective about promoting the brand in a way that didn't scare or exclude any audience range. The sexual theme where still seen and used to appeal to the audeince but in a way that it wasn't see as pedophilic which fits with the essay subject about how sex should be used but not with these themes. In conclusion the removable of sexual imagery has created a campaign that uses sex in a way that is more widely excepted and suitable for the younger audience, the campaign has removed any pedophilic implications or exploitational themes but managed to appeal to a audeince of this age. The use of sex and the sexual content has enhanced the design as it’s allowed the audience to pay more attention and be more intrigued by the campaign in the correct way, sex has been used to an appropriate level.