Project Report - Bethany Fitton OUGD503
This module has been directed around live brief work,
the work has been done for clients and competitions. For studio brief 1 the
outcome produced took the form of a integrated digital social media campaign
for Orchard pig cider. This was chosen do the nature it explored areas of
advertising and promotional work I wanted to explore this year and in the
future. The brief was based around social media advertising and way to use soil
media to the best of their ability for the brand. This brief was probably the most successful
outcome for this module in my opinion this is due to the time planning aspect
of the brief. The brief planned out and asses for feedback at every point which
allowed the outcome to be the most effective for the tarte market as well as
fitting with the clients aims.
The group brief selected was the Greenall’s gin brief,
this was as to explore a very open brief. The client set the outcome as a ‘piece
of creativity’. This mean that the outcome could be anything, take any form of
art so I felt this was a good brief to collaborate with as I could push my
current practise by completing a piece that wasn’t just advertising or
graphically based. This group work was the hardest part of the module. This is
due to time planning issues in our group and external issues which mean certain
members of the group couldn’t be presence or wouldn’t response for most of the
brief . Fortunately, we managed to work around this issue via facetime and
other members of the group taking on more work but this was a setback. At the
end of the brief we manged to pull the submission together but this was very
last minute and caused stress for some of the group. As I’d finish my other work for the same
deadline I ended up doing more of the work I was happy with, this was so the
submission was finished if on it wouldn’t have been done. Working in a group
did have good side too it, it allowed me to realise the importance of communication
in group work as well as how to get feedback on ideas and combine style. The
final outcome is really effective for the brief and the research, group
discussion and other work we all contributed to this.
The small brief selected for this brief explored
digital aesthetically based design, flat design. This was this is an areas last
year I enjoyed. This would be work that could be included in y portfolio at the end of the brief as well as
would allowed me to get to better use with different software, an aim this year
was to get away from relaying on Photoshop and use illustrator to do more
illustrative work. The small brief allowed a rea of idea to be produce then a
range of visual experiment to be tested. This work was drastically different to
the other brief outcome as it was visually based rather than a conceptual idea
based campaigns these brief were singular flat outcomes. But even thought I
probably enjoyed these the most due to the design freedom and style that could
be tested and experimented with , after looking at the final outcomes as a
whole compared to the rest of the work outcome for this brief I’m least happy
with these. This is as I spent less time on these than the other brief due to
the size before felt they could have been explored more and the outcome could
have been more professional.
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