Friday, 8 January 2016

PPP - STUDIO BRIEF 2 - Logo Experiment Sketches


Logo Experiment Sketches 



As i have identified typography as a main feature in my personal and professional work i feel this need to be the main key in my logo design work. This need to be a point i show potential clients ect as a main focus therefore can stand as the base for my logo that gives this off from the start.

In this day and age i feel like a logo/brand doesn't need to include that much information about the company because with a title any body can then google/instagram/facebook/twitter the brand, the internet has given use way of communicating then doesn't need a large amount of information due to this i have only included the name of my current brand identity.
 This will keep my logo simple so it can be scaled up or down ( links to theory research) but also allow me to play around with the styles and ideas more as it will be simpler to recreate in different media (links to love of different manual techniques). 

key logo features -
reflect hand drawn/manual
imperfect design
personal design
informal 
pretty
delicate 
messy
feminine
crafty
reflect older type styles
not modern


  









Next step -f
TRY using illustrator to digitalizes my work/logo to create a vector form of the designs to see how they work digitally. Research type styles/faces that work with this logo.


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