LOGO DESIGN THEORY
http://www.webdesignerdepot.com/2009/06/12-essential-rules-to-follow-when-designing-a-logo/
Important ideas behind this articles:
1. Start with drawing pencil stetches, 20-30, take time on this
2. Balanced designs works better, keep it equal and simliar on each side
3. Has too work small/large
4. Colour : must work in black and white, keep to similar colours, try out different combinations
5. Research audeince and client
6. Type : expermient, no common fonts, legiable small
7. Make it regonsiable
8. Try breaking rules, stand out
9. SIMPLE
10. Flat works but experiemnt
11. Research, brainstorm, sketch, develop, send to client, changes, finish
12. Use other designers for feedback
-simple
-no tone
-scaleable
-few colours
-not to many fonts
-no outline
-no writing on images
-avoid boxes
-doesn't have to be an icon
-convoy meaning
-reflect the company (me)
-show my styles
-provide essential information about me
-relatable to me, show my styles reflect my ideas
-well design logo can increase success of my work, make it seem professional
-COLOUR THEROY
BRAND = ME, COME FROM THINGS I LIKE/DO
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