PPP - STUDIO BRIEF 1 - Manchester Money Talks

For our Studio Practise 406 Brief 2 today we visited a exhibition in manchester on money and art based around money, over all this exhibition was very strange as it included loads of different artist style related to the topic. This exhibition was a great example of how art can take any form even if its based around the same subject area. There was a mixture of photography, advertising, 3d word, graphic design ect but the pieces that stood out to me the most were the sexist old adverts about credit cards.

As i'm interested in advertising i found these amazing as they reflect the feelings toward women and their places clearly, they directly shows the worlds emotions towards women and how they showed be treated. One of my favourite things about advertising is how it can do this, it can show history in just a few pieces of designs because for this to exists there has to be purpose, it has to appeal to an audience or it wouldn't be successful. 

Over all the piece from the exhibition presented women as stupid, money hungry human who are only good for shopping. The use of very attractive women on the adverts also shows how men who could afford a credit card would only be interested if it was sold to them by a pretty women, how the way to grab their attention was via sexual attraction. Although these adverts would be banned straight away these days it got me thinking about how much different has their been in the advertising world between now and then since this sex appeal is still a main factor in how to the industry sells to men examples.

are women being less or more exploited these days? how has advertising changed over the years yet still has a strong theme of sexism? how the quality and production of advertising may have improved but has the method?