Sunday, 13 March 2016

PPP - STUDIO BRIEF 2 - Texture Experiments

Texture Experiments 

As one of the purposes of the stamp is to be able to recreate my logo/brand over existing work and paper to save on recycling paper/ink i need to make sure that it can be applied to different colours/texture and still be visible/legible. Which ever stamp works better on the different surfaces and colours will be the most success stamp as it will full-fill the aim of recreating my brand on other items. To see which work best i will print my logo on to different coloured scraps of paper with have different embossing, the first one will try will be a very highly textured piece to see the extreme effect.





stamp that worked best - 
circle beth with the bolder lines, the bolder lines on this stamp allowed the ink-less section to be more clear as on the textured surface not all the stamp prints, there parts missing but because of the thicker line on this stamp it was clearer to see the contrast between the ink and gap.
THICKER LINES WORK BETTER FOR TEXTURED SURFACES

issue - this stamp isn't the same as my logo, as the logo is very detailed it cant be printed on a stamp this size this causes my house style to be inconsistent which is a branding issue.
the stamp does include part of the logo so i could hand write the 'design part' on after the stamps to make it more consistent.
It was very hard to create a stamp for the whole logo as it was very detailed and the type was hard to hand cut, because of this i will stamp the 'beth' part then hand draw the 'designs' section for the stamp. This does actually like to the idea of making my final stamp more personal the audience as every time i give out my details it will include something i wrote individually. LINKS TO LOVE FOR HAND DRAWN TYPE TOO. shows manual techniques, shows love for combination style, shows more than one interest.

printed logo = stamp + hand drawn text over the top 

For inks i have used black as this is the basic logo colour and logo theory i researched said that i had to make sure the logo would work in this shade due to print cost /if it was in a newspaper as black in is cheaper so i tested this colour. I have also invested in green and burgundy ink, these are two of the many colours from my colour scheme but also as they contrast will allow them to be more diverse as a set, one will always stand out and against the background. Also i could get mustard yellow ink as it wasn't available.
As i have 3 different colours of ink (black, green, burgundy) i will experiment with these on different coloured paper to make sure that the logo is always readable, this is why i have used contrasting colours of inks so they will always stand out against a wide range of background colours.
red will stand on on green,
green will stand out on red,
black/red will on dark blue,
red/green/black will on pink, purple, orange, light blue, yellow, white

THERE IS ALWAYS A INK COLOUR THAT WILL WORK FOR THE COLOURED BACKGROUND

samples 






















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