After final coming up with final designs for my logo/self branding idea that i had hand drawn the next step was to make the file into a digital vector, this is as in the digital age i will need to have it as file i can use for example on my blog, pinterest, website, Instagram, or on any work i produce digitally having it will allow me to use it and repeat it the same every time. Also all the research i have done into production of my stamp will need a digital file to send of the companies that will make my stamp or for me to use on the laser cutter. Basically i needed a vectored version of my drawn image for my logo for everyday use.
For this the best way to create a vector that can be scaled up and down without losing quality was illustrator, this is a software am i tried to focus myself to use for studio brief 1 for PPP. one of my aims this year was to improve my ability with this program so using it for this brief will allow me explore the techniques it uses and enhance my skills. I will have to use this in a professional environment so being comfort with the program is vital to my practise as a designer.
i had scanned in my designs so had a file version of them i could then upload to illustrator then there are two ways i could digitalize my file, drawn over it or image trace it.
Image Trace
accurate but blurry, also as its made smaller/bigger the lines distort
Redrawn
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| drawn paths over the scanned in type |
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| weight experiments, b letter changes, which work best |
the redrawn type here is compared to the image trace copy, this was to show the effect of the pixel different and to show how much better quailty the redrawn digital type was compared. The redrawn type can be scaled without effecting the smooth edges of the letter forms or changing the thickness of the letters, this is beneficial as it creates a overall more diverse logo that can easy be apply to any use. The redrawn logo is more suitable for this brief as it fits with logo design theory (being scaled) more as well as will work more practically for me as the over all look is hand drawn but the smoother edges add a professional look which is need to promote my work as a designer, to be seen as more serious.
artist effects
after selecting the best two paths line drawn logos, one of the best effect on illustrator is that you can easily change the weight and brushed uses to create the paths. T have never used this tool before and since i had already created paths i wanted to use for this brief i felt it was good chance to see if any of the brush tools or weights changed could enhance my logo design. This was a good way to learn how illustrator works and play around with the setting which i might want to apply to future work or this brief.
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| weight changes |
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| effects on the paths |
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| brush changes |
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| effect on the paths |
Early int his brief i looked at using watercolour paint typography as a way to create a logo style that reflects my current creative practise, whilst changing the brushes i found that there is a few that are based around water colour paint brushes. This meant i could add this effect to my logo digitally to see how it work with my current logos curves, lines and letter forms. There are the results on my favourite two final logo path tests.
Survey
As this brief needs to reflect me along with my design process/work, i need a logo that reflect me as a person but also as a designer, as i have created all these logos its hard to be objective and pick one that works best to show me. As a solution for this i am going to create a survey to ask my friends, family and current collaboration pairs, i'll ask people who are aware of my work but also aware of me as person which logo they thinks reflect my style the best. Get opinions of me as myself but also as my work to make sure it give an over all reflection of myself that isn't just from my point of view.
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| experiments i will give people to select which logo they feels fit my design work best |
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