After looking more in depth into my current logo some feedback i received
-don't look professional
-looks like a children clothes brand
-its shows you but its very particular style, do you want to show just that
- its pretty and its very hand drawn/manual
-i feel like i've seen it millions of times
-looks like loads of other brands
-very informal which fits with you style
-the font is lovely
-maybe try to combine it with more digital work to make it seem more professional
-add digital type ect to make it seem more like a graphics design rather than clothes ect
-aimed more at target audeince of little girls (clothes, jewellery ect)
-think there need to be more concept behind it rather just reflecting style
As most of the feedback said that this logo needs to be changed to make it more modern/professional i feel this is as it is a style that is associated with many other clothing/jewellery brands aimed a female audeince. I need my logo to appeal to a wider ranger of audience rather than just this so i will look at including more modern design aspects. Adding text thats less decorative will add a more minimalist modern feel as this is basics for these themes but i have to be careful to still include some type that reflects my personal style, include parts of this logo but change it to fit a more professional brief.
One person pointed out as that i had got very caught up in the development of the logo and the typeface/letter form i was creating i had lost the main concept behind the logo. Because of this i want to go back to my initial ideas and include some features from my other sketches/concept to see if i can include something more personal to me and how i work. Look to se if there is any shapes/uses/forms/ideas i can then apply to the logo to make it reflect me more.
ideas to include
-post it notes
-checklist
-modern work
-styles from leaflet ect i collect
-typebased
-combine digital and manual type
-casual feel
-colour scheme from 70s/shapes for this decade/type from this decade
-MORE MODERN
final logo Experiments -
feedback -
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